Get 'E-ed' and Be Social for Business ? MegaInsights

Jun
25
2012

This piece is a contribution by Lekan Stephen, an e-business expert. He can be reached via Twitter @iamlosa. Enjoy? it.

The internet represents one of the biggest phenomenal inventions in human history. Its components which include the World Wide Web,?electronic business and e-commerce have changed virtually everything about our entire existence?and humanity.

E-business simply means doing business online or deploying internet technologies to sell products and services, as well as optimizing business processes and breaking?geographical barriers that is associated with offline businesses. E-business is often used interchangeably with E-commerce.? Really, the two terms are closely related but quite different in definition and representation. E-commerce is actually the process of buying, transferring, exchanging products, services and/or information via the internet or other forms of networks.

Just like E-business, the word ?E?? now precedes many part of our lives such as e-consultancy, e-procurement, e-environment and e-CRM; to name a few.? This emphasizes the?clear indication of how electronically-based and dependent our humanity and endeavors have become over the years. That may be interpreted that any business or human endeavor without some form of online presence or activities is simply driving against the lanes of the new civilization.

However, E-business like the traditional business setup is not without its own challenges such as security, privacy infringements and piracy. Therefore, it is important for e-business systems managers to guide against these risks by employing?the services of professionals to design and implement measures to keep business and customers? information private and confidential. Authenticity and data integrity is also implemented by deploying physical security, firewalls and encryption amongst other measures.

Just as traditional business systems often require marketing and some measures of advertisement, online businesses also require visibility projection perhaps because the size of the world wide web upon which online businesses seat increases by the day. In fact, as I write this piece today Friday, 22 June 2012, there are about 7.67 billon web pages on the internet. That?s where social media (for business) comes in.

Social Media is one of the newest components of the internet world phenomenon and its design and implementation has further dismantled the geographical barriers and connects us better together in a way that has never been experienced by man. It has turned the world into a small village where communication is instant, direct and real-time regardless of geographical location.

With over 1.5 billion people who are able to communicate, social media network creates an unprecedented viral effects on shared content and information. With the ability to demographically group audiences and users, harnessing the power of social media marketing on e-business system remains the vital component of successful organizational strategies.

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