penguin face: Easily Drive Traffic To Your Website

Guest Blogger Kevin Sinclair in Article Marketing Tuesday, 31 July 2012 15:40

If you are a novice in the world of online business, but you want to become an internet entrepreneur, there are some easy strategies you can apply to drive targeted traffic to your site. Let?s face it, without a lot of visitors who are already interested in your niche, your online business will not survive. What?s great about a lot of these ideas is that they are free. Here are some of the most popular and effective traffic building methods:

Article Marketing

Article marketing is a marvelous way to get a lot of visitors to your site relatively quickly while at the same time providing one way links to your site. One way links (or back links) from relevant websites can increase your search engine ranking and improve the chances that your web pages will appear on the first few pages of free search engine results.

Article marketing works by writing informative articles and submitting them to article directories. It is important to keep your article focused on your niche and to include a link to your website in your resource box at the end. If people like your articles they will often click on your link to see what else you have to say on your website. Some of the best directories to consider are:

Ezinearticles
Articlecity
Goarticles
Ideamarketers

Blogging

Blogging is another very effective way to drive traffic to your website. Even large companies are taking advantage of blogs to build website traffic. You can easily create a blog for free with Blogger or WordPress. Google regularly indexes blogs so it can be easier to gain free search traffic through a blog than a website. Simply link from your blog to your website in every blog post and you should see an increase in website traffic.

However, for a blog to be successful you need to post new unique, informative content regularly, preferably every day. Ideally, you should focus your blog articles on relevant keywords and include them in your title as well as content. If you do this, your blog can play an integral part in driving targeted traffic to your website.

Online Forums

Register on a few high traffic forums that specialize in your niche. You cannot directly market your site in forum comments however you can put a link to your website in your signature link. If your comments are helpful or interesting to others, a lot of readers will click on your link to find out more about you.

Joint Business Ventures

If you have a unique product (particularly an information product) you wish to market online but you don?t have an established marketing or distribution network, finding joint venture partners may be an effective option. Successful online marketers already have large subscriber lists that regularly convert to sales for them. By entering into a business relationship with such people, paying them a commission on sales, you can get your online business up and running far more quickly than trying to do it on your own.

Use Links Wisely

There are two ways to use links to drive traffic to your website. The first is simply to have a link and information on a high traffic and related website so that people will click on it and visit yours. The other way is to have one way links from authoritative, related sites that will help to improve your search engine results position to gain traffic from free search results.

Become an Ezine Publisher

There are two main reasons that people publish ezines or online newsletters. The first is to establish credibility or expert status over time. The second is to create a subscriber list that can be marketed to through the newsletter. Newsletters need to be published regularly, preferably every two weeks otherwise people wanting updates and new information will become discontented and look elsewhere.

Advertise in Other People?s Ezines

Some ezine publishers have built a sizable readership base and have good credibility with their subscribers. You can probably find some of these ezines in your own niche. As long as their subscriber base has been carefully targeted and your offerings are closely related to their interests, advertising in these ezines can be a way to drive traffic to your site and make sales. Test your return on investment by trialling a couple of ads. If they are profitable you can plan a long term advertising strategy.

It never hurts to try to negotiate the rates. If no one else is taking an advertising spot, a publisher may well accept a lower offer. After all, some money is better than none.

Be aware that internet marketing can be a repetitive and boring task at times. You need to be willing to be patient and persistent. It takes time to learn the ropes and to apply tried and proven methods of building website traffic. If things don?t happen as quickly as you would like, don?t quit. Building a successful online business takes time, but its time that is well spent.

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